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ADVERTISING CAMPAIGNS

New Cadbury ‘Eyebrows’ ad

Agency: Fallon

Client: Cadbury Daily Milk

Cadbury’s has launched its follow-up campaign to its ‘Airport Trucks’ campaign, using two mischievous children performing eyebrow dance moves to Freestyle’s ‘Don’t Stop the Rock’ in this new humuorous TV ad.

The 60-second spot is the latest advertising caper from Cadbury's fictional production company A Glass and a Half Full Productions, and follows the confectioner’s Gorilla and Airport Trucks campaigns.

The ad opens with a brother and sister sitting for a professional portrait. The photographer leaves the children to answer his phone and the two then move their eyebrows to the tune ‘Don’t stop the rock’, by Freestyle.

As part of the new campaign Cadbury has renamed February as "Febrowary" in a bid to "pay its dues to some of the finest eyebrows ever sported".

The confectioner has polled the public to find the "eyebrow king and queen". James Bond veteran Sean Connery tops the list with Brooke Shields coming in a second place. Alistair Darling, Noel Gallagher and Vanilla Ice also feature.

Cadbury reckons that only 35% of the British public can move their eyebrows independently, and within this group just 18% are "fully eyebrow ambidextrous".

In September, Cadbury relaunched "Gorilla" in a one-off TV ad that replaced Phil Collins' In the Air Tonight with Bonnie Tyler's Total Eclipse of the Heart.

Cadbury also re-released its "Truck" ad, but with Bon Jovi's Living on a Prayer replacing Queen's Don't Stop Me Now as the musical accompaniment.

What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.

AJR
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