While most of the world celebrated President Barack Obama's inauguration, hair removal firm Veet has celebrated the departure of George W Bush - in the form of a cheeky press ad.
The quarter-page tactical ad for hair removal product Veet stating, 'Goodbye Bush', appeared in yesterday's Sydney Daily Telegraph and Melbourne's Herald Sun.
The campaign is now running in newspapers in New Zealand and Canada after the Euro RSCG-produced work went viral after readers scanned in the ad and forwarded it to friends, sending it around the world.
Veet is a client that was willing to experiment with new approaches and launched a Facebook site several months ago. The ratio of free PR to the original media placement is “huge”, according to the creative agency.