Bottled water brand Evian has cemented its synonymous with fashion, style, purity and glamour by naming model Erin O'Connor as its new brand ambassador.
The British model appears in a new press campaign where she is seen walking on water.
O'Connor was a natural choice for Evian's Daily Purity Plan after she was acclaimed as "one of the best models in the world" by Karl Lagerfield and having modeled for some of the world's most renowned haute-couture designers including Chanel, Versace, Givenchy, Dolce & Gabbana, Gucci, Armani, and Jean-Paul Gaultier.
The model's porcelain skin helped launch her career and as the skin is 70% water there is no more important part of your beauty regime in helping to maintain the skin's elasticity and suppleness than drinking water.
Evian has worked with Nicki Waterman to develop the Evian Daily Purity Plan giving, which suggests easy steps to develop a healthy habit.
Evian spokesperson and expert nutritionist Nicki Waterman, said, "It is so important at this time of year to adopt realistic and simple steps to change your lifestyle. Don't overwhelm yourself with new demanding activities or by cutting out too many things you love at once.
"Simple steps allow us to create long term habits that benefit our bodies, one of which being to make sure you are drinking enough water - drinking more water each day is a simple habit you can easily stick too."