Agency: Saatchi & Saatchi
Client: Guiness (Diageo)
2009 is a tremendous milestone for Ireland’s proud and world-renowned Guinness Company, celebrating 250 years since the signing of the lease on the world famous St. James’s Gate brewery by Arthur Guinness.
The Irish beer brand has launched a new TV spot celebrating it's 250 years of heritage and to also pay homeage to its iconic advertising campaigns over the past 80 years.
The spot features a created device - The Guinness Advertising Time Machine, to show a series of re-runs of some of the most popular Guinness ads including 1955's ‘Sea Lion', 1977's ‘The Island', winner of a Silver Lion at Cannes and a Clio in New York and 1981's ‘Big Wave'.
The ads are shown through the machine, which has been designed to give the ads an historical context.
The outdoor campaign sees the return of the Toucan, Ostrich and Pelican ‘on location' in familiar settings around the Ireland and Northern Ireland taking in Dublin, Cork, Galway and Belfast.
To further celebrate its momentous anniversary, the Guinness Storehouse in Dublin has unveiled a number of new additions to the international visitor attraction including a dedicated 250 Exhibition and a new specialised “History of Stout Tour.”
Visitors to Storehouse can discover and explore the new 250th Exhibition from January 2009 – a whole floor dedicated to this special anniversary and “Raising a Glass” to Arthur – the man who started it all.
Visitors can see and take home a copy of the original lease, view a specially commissioned short-film showing the illustrious story of the Guinness brand and socialize in a new theatrical bar where patrons can join the worldwide celebrations and have their photograph taken raising a toast to Arthur Guinness.
Throughout 2009 there will be a year-long, global celebrations programme to say ‘thank you’ to Arthur Guinness and to Dublin for 250 years of brewing at St. James’s Gate and to look forward to the next 250 years.
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