Agency: CHI & Partners
This is the hilarious new advert from butter brand Anchor that mimics the final scene from famed prison movie The Great Escape.
In the film, Captin Hilts (plaed by Steve McQueen) makes a dash for freedom. In the new animated TV spot, a 'free range' cow does the same, speeding off on a motocycle to the theme tune of the 1963 movie.
The spot ends with the strapline, 'Anchor, the free range butter company'.
Media planning and buying was handled by Carat.
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