Agency: Saatchi & Saatchi
T-Mobile kicked it with this guerrilla style campaign filmed at 11am last Thursday (15 January) at Liverpool Street station, London.
The cast of 350 dancers dressed in normal work attire while passing through the rail station broke into sudden dance at the busy station moving along to a mix played via a loud speaker.
The whole station froze to watch the choreographed show and many joined in.
Saatchi & Saatchi's latest ad for T-Mobile will be on air less than 48 hours after being filmed.
The ad, 'Dance', was produced using hidden TV cameras within the station, which captured the spontaneous reactions of commuters as they watched the dance troupe perform.
The three-minute guerrilla-style ad is part of T-Mobile's 'Life's for Sharing' campaign.
Following the premiere of the full-length ad last week, a 60-second version will run for two weeks, followed by a series of ads which start to weave in more specific product and price plan information.
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