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ADVERTISING CAMPAIGNS

Essential Travel launches raunchy viral

Agency: Addiction

Client: Essential Travel

Essential Travel, the one-stop travel experts, is launching its first TV advertising campaign created by creative communications agency, Addiction.

Running across satellite channels from mid-January, the launch is set to encourage awareness of the Essential Travel brand, by highlighting its various hassle-free holiday product offerings and web based facilities.

Using stop frame shooting, the concept sees the unravelling of various contents of suitcases, illustrating the diverse customer travel needs Essential Travel can accommodate.

The TV ads will be supported by a risqué viral campaign that injects a little more humour into the campaign, promoting romantic short weekend breaks to European cities such as Paris.

What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.

AJR
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