Agency: Golley Slater
Mitsubishi Europe launches a pan-European press, print, direct marketing campaign later this week (February 23, 2007) to support its Pajero 4x4, known in the UK as the Mitsubishi Shogun.
The campaign was conceived to use CGI photography. Locations shots were taken in Chile, Morocco and Wales. The vehicle was scanned and a 3D model created which has then been seamlessly blended into the finished images.
This is the first campaign created for Mitsubishi Motors Europe using this burgeoning new technology, and the first time Golley Slater has used the technique for print work.