Agency - Glue London
Client - COI
The Department for of Children, Schools and Families (DCSF) – in conjunction with the Central Office of Communication Information (COI) – wanted to develop a new campaign to increase the number of 14 to 18yr olds studying Science and Maths at school.
This audience tend to assume that the kind of jobs that involve studying Science and Maths at school aren’t particularly exciting and involve lots of time spent in a lab.
Working with Lowe on an integrated campaign rolled out across TV, cinema, radio and online, we thought to challenge this misperception by bringing to life some of the exciting jobs you can do by studying Science and Maths.
As a campaign destination, we developed a landing page on Bebo, designed to bring to life the real people behind the jobs. It featured a range of profiles that users could click through to, from a Radio 1 producer to Spacecraft Engineer! Each profile focused on a person who worked in a particular field, and provided both information and advice about the job as well as some interesting facts on their everyday role and their likes about the job.
Each profile also featured a message board if people wanted to ask any questions, a short interview style video of the case study at work and accompanying pictures as well.
We then developed a suite of standard and rich media ads focusing on particular jobs such as a Ride Engineer, as well as the range of exciting jobs that studying Science and maths will allow you to do.