Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Glue's new work for COI

Agency - Glue London


Client - COI

The Department for of Children, Schools and Families (DCSF) – in conjunction with the Central Office of Communication Information (COI) – wanted to develop a new campaign to increase the number of 14 to 18yr olds studying Science and Maths at school.
 
This audience tend to assume that the kind of jobs that involve studying Science and Maths at school aren’t particularly exciting and involve lots of time spent in a lab.
 
Working with Lowe on an integrated campaign rolled out across TV, cinema, radio and online, we thought to challenge this misperception by bringing to life some of the exciting jobs you can do by studying Science and Maths.

 

As a campaign destination, we developed a landing page on Bebo, designed to bring to life the real people behind the jobs. It featured a range of profiles that users could click through to, from a Radio 1 producer to Spacecraft Engineer! Each profile focused on a person who worked in a particular field, and provided both information and advice about the job as well as some interesting facts on their everyday role and their likes about the job.
 
Each profile also featured a message board if people wanted to ask any questions, a short interview style video of the case study at work and accompanying pictures as well.   
 
We then developed a suite of standard and rich media ads focusing on particular jobs such as a Ride Engineer, as well as the range of exciting jobs that studying Science and maths will allow you to do.

AJR
coupon for viagra coupon for viagra coupons viagra
prescription transfer coupon link discount prescriptions coupons
can i take augmentin if i\u0027m allergic to sulfa site can i take augmentin if i\u0027m allergic to sulfa
how much is the abortion pill blogs.visendo.de where can i get an abortion pill
medical abortions ourblog.bebrand.tv abortion clinic
cialis prescription coupon click cialis coupons from lilly
discount drug coupon cialis coupon card coupons prescriptions
discount grocery coupons saiftec.com abortion clinics in richmond va
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
abortion clinics in birmingham abortion pill atlanta how to get an abortion pill
cialis dose 30 mg cialis dosage for a 65 year old man cialis dosage for enlarged prostate
cialis price store lipseysguns.com generic cialis source
cialis coupons and discounts drug coupon cialis.com coupon
buscopan contre indication blog.myexpensesonline.co.uk buscopan grossesse
naproxennatrium cylentware.com naproxen nsaid
cloradex costo open clorexidina
amoxicillin-rnp agrisol.com.ar amoxicillin dermani haqqinda
buscopan plus preis buscopan plus buscopan dragees
cheap abortion pill clinics how much does an abortion pill cost anti abortion pill
nootropil 800 g nootropil 1200 nootropil
home abortion pill methods aegdr.org abortion pill side effects


View attachment

FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria