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ADVERTISING CAMPAIGNS

Direct Line ‘Phone and Mouse’

Agency: M&C Saatchi

Client: Direct Line

Direct Line is launching a new TV campaign to highlight the benefits of shopping with the service.

The campaign also aims to educate consumers that Direct Line does not appear on price comparison websites.

Media planning and buying was handled by MediaCom.

What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.

AJR
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