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ADVERTISING CAMPAIGNS

Volkswagen Golf 'The Fight'

Agency: DDB London

Client: Volkswagen

Here's a wacky advert from the German car maker Volkswagen.

It features Volkswagen’s chief designer fighting alternate versions of himself in a Matrix-style battle.

The designer answers a knock at his door and is confronted by a sinister clone of himself who punches him. The designer fights back then tries to escape from his attacker, only to be confronted by more and more clones as he is pursued through the VW factory.

After he has defeated the last of his assailants, the chief designer is seen looking at the new VW Golf.

The strapline says it all: 'Sometimes, the only one you have to beat is yourself'.

The ad is set to MJ Lan's remix of Keine Melodien and is also running in cinemas nationwide. The campaign breaks on 27 December.

What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.

AJR
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