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ADVERTISING CAMPAIGNS

Virgin Atlantic 'Red Hot' advert

Agency: RKCR

Client: Virgin Atlantic

Virgin Atlantic has launched a new £6 million campaign celebrating its 25 years in the skies in a bid to fight the gloom in the travel industry.

The campaign comes as travel industry experts warn that the airline industry is set to loose £1.7 billion in 2009.

As the airline crisis continues, leading industry body International Air Transport Association (IATA) says it will be crucial for airlines to operate more efficiently this year.

The latest figures from IATA show that airline passenger numbers fell by 4.6 per cent globally in November last year, while planes were only 72.7 per cent full.

However, Virgin Atlantic’s new campaign makes light of the current climate setting the ad in 1984, when the airline first started.

The ad stars a number of very glamorous Virgin flight attendants walking through the airport before boarding the airline’s inaugural flight to New York and features iconic 1980s imagery such as the Rubik’s Cube, brick-sized cellphones, Our Price Records and the Asteroids video-game.

Steve Ridgway, chief executive of Virgin Atlantic, said, “We're fighting back against the doom and gloom in the airline industry. While our competitors are feeling down in the dumps, our passengers want us to celebrate the transformation we've brought about in   the industry since our launch in 1984. You can count on Virgin Atlantic to raise spirits with some of our lowest fares ever and look into the future with optimism, as we did 25 years ago."                   

Over 65 million passengers have chosen to travel with Virgin Atlantic since its launch in 1984. The airline now flies to 30 destinations around the world, from its main bases at London Heathrow and London Gatwick.

What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.

AJR
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