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Drench 'Brains'

Agency: Clemmow Hornby Inge

Client: Britvic

Britvic has launched a follow-up television campaign as part of its £5.5 million marketing push for its Drench water brand.

The Drench Water work from CHI and Partners builds on its positioning around mental hydration and continues to feature the 1960s puppets from the Thunderbirds TV series. 
It features the puppet 'Brains' from the show falling over a broom while dancing and the end line "Dehydrated brains don't perform well."

The new edit was born from the thinking that people are most dehydrated in January following the festive season and re-enforces the drench 'smart hydration' positioning.

The ad ends with the note: "Your brain in 75 per cent water. Stay Drenched."

What do you think of this campaign? Write your review below and could you win a bottle of Champaign in our ‘Review of the Month’ competition.


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