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ADVERTISING CAMPAIGNS

Action Aid 'Every Little Helps'

Agency: Nonsense

Client: Action Aid

This new viral from international development charity Action Aid has given Tesco's well-known adverts a tiwst.

Action Aid is asking people to sign up to campaign to pay South African apple-pickers an extra 5p per kilo of fruit by downloading a personalised postcard, attaching 5p to it and sending to the supermarket.

Action Aid is asking all supermarkets to support a new watchdog to ensure suppliers around the world get a fair deal.

What do you think? Write a review and you could win a bottle of Champagne in our Review of the Month competition.

AJR
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