Agency: Brothers and Sisters
Client: Teenage Cancer Trust
Prehaps football players get a bad rep for their behaviour on and off the pitch, but this video from Brothers and Sisters shows us that they can have a heart of gold.
The light-hearted video shows Gooners stars in funny scenarios doing whatever teenagers want them to, whether its trying on wigs, painting nails or acting chauffeur.
Commedian and Arsenal fan Matt Lucas provides the voice-over for the video.
Next Sunday Arsenal's players will each donate a day's wages to its charity of the season, the Teenage Cancer Trust to kick off its 'Be a Gooner, Be a Giver' campaign which hopes to raise £300,000 over the 2008/09 football season.
Steve Shannon, creative director at Brothers and Sisters sais, "we were happy to give our time to this project and everyone really enjoyed themselves. It's a serious message and a great cause, but we also wanted to highlight the importance of giving, which for these Premier League footballers, meant more then money.
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