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W+K 'Christmas Card Making Machine'

Passers-by in east London are being invited to create their own Christmas cards courtesy of Wieden + Kennedy London.

W+K’s David Bruno and Tom Seymour has teamed up with interactive designer and artist Joel Gethin Lewis to create an interactive Christmas card making machine in the front window of its Hanbury Street offices.

The large ‘shop window’ has been used before to present creative work from different sources, with particular emphasis on works that passers-by can interact with in some way.

The window is dressed in a Victorian theme, clad in timber, decorated with traditional wallpaper, framing an over-sized Christmas card that has two screens showing well-loved Christmas characters including an elf, Santa and a pudding. 

If passers-by stand in the snowy footprints outside the window, the installation detects their presence and magically adds their face to the chain of Christmas characters – counting down to give them a chance to pull their funniest face.

Pedestrians are then invited to go to the website where they can personalise the card and send it to friends.

Seymour said,“We wanted to create a Christmas installation that captured the spirit of the season and allowed people to be part of the fun.”

“We loved the idea of combining our ‘Shop window’ with our Christmas Card so a ‘Christmas Card Making Machine’ seemed like a good option. I love the fact that it has a magical quality about it, hiding the complex technology behind the scenes, and feeling like something that could have been experienced back in the Victorian period,” added Bruno.

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