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ADVERTISING CAMPAIGNS

BBC Learning 'Breathing Places'

Agency: Viral Factory

Client: BBC Learning

While it might call itself charming, there is something decidedly weird about seeing human lips transposed on animals in this viral to promote BBC Learning’s Breathing Places campaign.

The campaign urges people to peel themselves off the sofa this Christmas and ‘do one thing for nature’ by getting involved in the world outside their front door.

The viral features footage from BBC’s popular Autumn Watch show, but with added Santa hats and a chorus of musical instruments to give it a festive feel.

The Viral Factory enlisted the whole office to provide the vocals for a cover of Johan Lewie’s ‘Stop the Cavalry’ with new lyrics and pick out the best pair of lips for each animal.

What do you think? Write your review below and you could win a bottle of champagne in our 'Review of the Month' competition.

AJR
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