Agency: Wieden & Kennedy Amsterdam
An audacious pink football boot deserves an audacious viral to go with it and that's what W&K Amsterdam have produced for Nike's Mercurial Vapor IV.
The viral features Bayern Munich and France's Franck Ribery mimicking the natural cool of the first cat to make pink exceptional, the Pink Panther, while sporting his Nike boots on the pitch, in his car and in a casino.
Mark Benarth, Creative Director said, “No cartoon character can equal the sweet strut of the Pink Panther. His guile and quick wit always saw him through. On the pitch, Ribery is no different. And now in his new Mercurial Vapor Rosas he’s even faster and certainly not to go unnoticed. Except, of course, when he skins the entire defense.”
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