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Sony Centres Christmas and January sales campaign

Agency: TBWA\London

Client: Sony Direct

As you would expect from Sony, its latest campaign is a colourful, confident affair.  The integrated nationwide marketing campaign to promote its Sony Centres just can’t help but make you smile.

The 60-second Sony Centre brand advert will be followed up by throughout December by three 10-second product specific adverts featuring photo frames, TVs and a ‘dancing portable audio player’.

Another 10-second advert will join a national print campaign running from Boxing Day to January 3 to promote Sony’s New Year sale.

The campaign centres on newly designed Sony Centre bags featuring a rainbow logo and bursting with Sony products, and meant to reinforce the feeling customers get when they take their purchases home. will be replicating the campaign online during peak, using the creative to promote the site.

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