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ADVERTISING CAMPAIGNS

Save Tango 'Bed Springs'

Agency: BBH

Client: Tango/Britvic

In true Tango tradition a series of tongue-in-cheek adverts for the orange soft drink are set to save it from a further decline in sales.

According to Nielsen figures at the end of 2007, Tango had suffered a 27% decline in year-on-year sales.

The campaign, which kicks off with three 10-second teaser spots, hopes to re-ignite interest in the brand which Tango says is under attack from “poncy smoothies and finger wagging, corduroy wearing, PC brigade.”

A Savetango.co.uk website has also been launched to support the campaign, while the teaser clips have generated over 400,000 views after being seeded on YouTube a week ago.

Simon Stewart, marketing director at Tango owners Britvic said, ‘The campaign taps into the insight that people feel we've all started to take ourselves a little too seriously and have taken being "PC" a bit too far.

"Save Tango" capitalises on this sentiment with a series of humorous and typically Tango "on-the-edge" antics that are set to entertain consumers as well as galvanise their support.'

What do you think? Write your review below and you could win a bottle of champagne in our 'Review of the Month' competition.

AJR
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