Agency: So! Animation/ RKCR/Y&R
Client: Virgin Media
Whatever you may think of Kelly Osbourne, at least Ozzie’s offspring can make fun of herself and her brat-pack friends.
Osbourne has been turned in to cartoon character for the latest Virgin Media ad, following in the footsteps of Simply Red’s Mick Hucknell and the Spice Girl’s Mel B.
The 60-second cinema spot, which promotes Virgin Media’s on-demand service, shows Osbourne on the couch of a ‘celebrity shrink’ at a rehab clinic called The Friary.
The psychiatrist says she sees a lot of ‘SADOS’, her term for ‘Sons and Daughters of Stars,’ and criticises Osbourne for living in the limelight, getting ‘papped’ and partying.
The shrink tells Osbourne that she needs to “get out of the spotlight and get your kicks with Virgin Media.”
Osbourne is then told about a range of shows, such as Friends and Nip/Tuck, that are available on-demand on Virgin Media, which she can watch as part of "TV rehab".
Like in previous Virgin Media ads the character promoting Virgin Media turns out to be Virgin founder Sir Richard Branson.
Ashley Stockwell, the managing director of brand and marketing at Virgin Media, said that Osbourne was the "perfect choice" for promoting its TV Choice on-demand product.
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