Agency: Golley Slater
Client: Welsh Assembly Government
A TV campaign to encourage people to focus on waste reduction, reuse and recycling funded by the Welsh Assembly Government has launched on ITV Wales and S4C.
The Waste Awareness Wales campaign will also be supported by a radio campaign due to kick off on 1st December.
The TV campaign is themed around a child’s fantasy journey on a ghost train and aims to demonstrate that the amount of waste that is thrown away is still scary despite the progress that has been made.
Focussing on composting food waste such as fruit and vegetable peelings, re-using furniture and recycling steel cans to make new trains, the TV advertisement is encouraging people to improve their waste performance and ensure that “scary” waste is turned into a resource for all.
"The campaign also illustrates the ease and benefits of composting, reuse and recycling in everyday life.
Using props created by award-winning model maker, Cod Steaks, the advert takes its inspiration from the ghoulish style of iconic film - Tim Burton’s Nightmare Before Christmas.
The TV campaign will run until 31 March 2009, supplemented by a radio advertising campaign from 1 December 2008.
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