Agency: Crispin Porter + Bogusky
Client: Burger King
Disbelievers beware! Denouncing the quality of Burger King beef could land you with a flame grilling, according to the company’s latest integrated marketing campaign.
The tongue cheek campaign for the burger chain is made up of a series of adverts featuring the character Steve Fargus, who refuses to believe that Burger King can serve 100% certified Aberdeen Angus beef to the masses.
The first 30-second advert from Burger King shows Steve Fargus an ordinary man, being outed as an Aberdeen Angus atheist.
Steve’s faux-pas sees him followed about his daily business by a man who ensures everyone knows the error of Steve’s ways, eventually forcing a video apology in a later 10-second advert airing November 28.
The eight-week campaign also introduces the new Limited Time Offer Smoked BBQ Angus and will be supported in restaurants across the UK with POP and POS.
Burger King UK and Eire marketing director Sarah Power says, “This new advertising creative is a really effective way of communicating our quality credentials to our target audience in a funny and irreverent way and we look forward to developing the Steve Fargus storyline further.”
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