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ADVERTISING CAMPAIGNS

Sainsbury's 'Ant and Dec'

Agency: Abbott Mead Vickers BBDO

Client: Sainsbury's

You'd imagine Ant and Dec might get their inspiration for their party canapes from I'm A Celebrity Get Me Out Of Here. Kangaroo balls on a cocktail stick anyone?

In fact the pair are stuck in the 1970s, not the Outback, when they are caught by celebrity chef Jamie Oliver with a Sainsbury's shopping trolley filled with pineapple chunks and pickled onions in supermarket's latest Christmas ad.

The TV spot is the first ad the presenting duo have made since 2001.

Never one to leave people to their own devices Oliver goes back to their house to show them how to make some more fashionable party food, before out-staying his welcome when the party starts.

The film was director by the man behind Ant and Dec film Alien Autopsy Johnny Campbell and was premiered during Coronation Street on ITV1.

 

 

 

 

 

AJR
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