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Nintendo DS 'What's Cooking With Jamie Oliver'

Agency: Rushmore

Client: Atari

If you haven’t had enough of Jamie Oliver’s face don’t despair. You can now have the cheeky-chappy round for dinner anytime you want, but you’ve got to do the cooking.

The latest advert from Rushmore, part of the Picture Production Company Group, has made a 20-second TV spot to plug Atari’s newest Nintendo DS game, ‘What’s Cooking with Jamie Oliver’.

The advert wil be on air from November 5 for two weeks, showing on GMTV, Sky Media, ITV Digital, C4 Digital, Fiver, IDS and Viacom.

Rushmore says it created the advert to communicate the fact that What’s Cooking? with Jamie Oliver is an interactive cookbook as well as a game.

Game footage, images, recipes and Jamie’s in-game voiceover were used along with material from the existing print campaign as the basis for the TV ad to ensure it complemented existing branding for the game.

“Rushmore came up with a concept and script shot in three different scenarios to demonstrate the key features of the game, notably its practical tools such as the interactive cookbook and mobile shopping list, as well as the fun games and creative cooking modes that encourage the player to get creative with their cooking,” said Mathieu Brossette, senior group product manager at Atari Europe. 

Mark Daly, creative director at Rushmore said, “The advert turned out exactly as we’d hoped – snappy, fun and to the point. With all the hype in the media about eating healthily and how to promote this to children, the advert will highlight the game’s appeal to both kids and parents and encourage them to buy it and cook with Jamie at home.”


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