Client: Freeview +
Freeview has launched its first national television ad campaign to promote Freeview+, featuring a stellar cast of British TV talent.
Characters in the series of adverts are stopped mid-flow to illustrate how easy it is to pause live TV with the product.
In one advert, a big match kick-off at Wembley is held up until Mike in Cirencester has finished his bath and dried his hair.
In another, Gordon Ramsay is repeatedly rewound, and wound up, because Helen in Swansea hasn’t been able to catch his rapid-fire recipe.
And in another, an early 19th century Ball at Hampton Court is suspended until Zoe in Godalming is back from Barbados and ready to watch them off series record.
The campaign acts out Freeview+ functionality within much-loved Freeview programming. 4Creative and ITVCreative collaborated on the activity.
The line-up includes Antony Cotton, Jennie McAlpine and Tupele Dorgu of Coronation Street fame; comedian, Alan Carr; chef, Gordon Ramsay; football pundits, Steve Rider and Andy Townsend; not to mention an African cheetah and her cubs, and an entire period drama cast.
The TV ads broke on November 6 and run into the New Year. They are supported by online creative and a revamped Freeview website. Freeview+ advertorials are also featuring in titles such as The Daily Express, The Daily Star and OK magazine.
Rob Farmer, Director of Marketing Communications at Freeview, says: “This campaign celebrates the functionality from the public’s perspective, rather than the TV personality’s. We’re aiming to make the power shift itself a source of entertainment.”