James Bond film Quantum of Solace is being used to promote a lot of things at the moment, but instead of flogging TVs, cars, watches or soft drinks the latest incarnation of Bond is highlighting a new power station.
The Bond spoof, created by Blue-Zoo and Telly Juice for Greenpeace draws attention to the issues surrounding the development of a proposed new coal power plant in Kent.
Coalfinger is due for release to coincide with Quantum of Solace and the Bond parody follows secret agent Graverson Green as he fights to stop the evil plans of Coalfinger.
Quantum of Solace composer David Arnold even provided the sound track.
The short aims to raise awareness about the UK government’s support of EON's new coal power plant, and encourages viewers to sign-up online to help Greenpeace campaign.
Peep Show’s David Mitchell voices Graverson Green and Brian Blessed was cast to voice Coalfinger.
Tracy Frauzel, head of Greenpeace online UK, who commissioned the project, explained the message behind the short, "Climate change is the greatest threat to our planet and coal is the dirtiest form of energy out there. With coal trying to make a come back in the UK, stopping the forces behind this evil scheme is a mission we all need to turn our most creative energy towards."
Telly Juice has previously been commissioned by Greenpeace to produce Amy Greenhouse, an online comedy series aimed at delivering the message of climate change to a young audience.
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