Media studies students will be able to analyse Baileys' new 'Listen to your Lips' campaign for years to come.
The underlining message of a close-up of creamy liquid splashing on full lips is pretty obvious, but then again the office party season is upon us.
Creative agency JWT is behind the money shot, while Agency Republic is executing the digital campaign.
A print campaign photographed by Rankin is accompanying the TV commercials.
The global ad, except for America, is running in 10,15,20,30 and 40 second spots.
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