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ADVERTISING CAMPAIGNS

Magners 'Perfect Bar'

Client: Magners

Agency: Young Euro RSCG

A group of friends gathering in a cosy and intimate country pub sets the scene for the latest 30 second TV commercial for the recently launched Magners Draught.

‘Perfect Bar’ is shot in a slow and relaxed style and follows the journey of the apple from the tree in the orchard to the tap in the pub, whilst focusing on the enjoyment and sociability of friends mingling at the bar for a pint of the cider.

As Magners Draught is served extra cold, the advertisement highlights this ‘no ice’ message, with regular shots of the iconic Magners tap and rich golden cider flowing into the glass.

The advertisements will be on air until November 16 on mainstream and TV digital channels with an emphasis on in-pub and bar TV platforms, including Sky Pub, Avanti Pub, Avanti Bars and Clubland TV.

Scott Fairbairn, marketing manager at Magners Irish Cider explained the thinking behind the TV spot, “Following the successful initial burst of Magners Draught advertising, aired over the summer, this second wave will continue to raise awareness of our on-tap offering as more and more outlets across the country install Magners Draught fonts.”

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AJR
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