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Editors Pick. Barclaycard 'Glide'

Agency: BBH

Client: Barclaycard

The credit crunch seems to have split the advertising world. While LG is down-playing its ‘Life’s Good’ stapline, because, well, life’s not that great at the moment, others such as Barclaycard are ramping up the feel-good factor.

The latest advert for the banking giant tries both to be big in its scope and quirky.

It shows an office worker taking off his clothes and getting into a waterslide, which he rides on his commute home.

On his travels he passes through a library, a supermarket and even interrupts a snogging couple.

During his journey, the commuter, played by Gavin and Stacey actor Robert Wilfort, uses a Barclaycard to swipe his way through subway system gates and buy groceries.

The global ad, which was filmed in Rio,  features the 1976 single 'Let Your Love Flow' by the Bellamy Brothers.

What do you think? Write your review below and you could win a bottle of champagne in our 'Review of the Month' competition.

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