As part of its ongoing rebranding work for UKTV’s Dave, Red Bee Media, has created four new idents.
Following the recent branding of the network’s new entertainment portfolio for Watch, Alibi and G.O.L.D., Red Bee Media has created the idents to reinforce the channel’s positioning as ‘the home of witty banter’.
The four 30-second idents, which show fun activities with a typical Dave alternative twist, all take place in an English stately mansion. Called Wacky Races, The Human Cannonball, Cowboys and Indians and King of the Swingers, all include a group of friends hanging out, experiencing unconventional, child-like fun.
King of the Swingers shows the group in the countryside gathered around a lake, fighting in the water and relaxing. But, instead of using a conventional rope swing, the twist comes when one man catapults across the lake on a huge crystal chandelier and lands on a Dave branded rubber ring in the water.
Wacky Races shows three people in customised cars racing around the mansion grounds; The Human Cannonball sees a brave woman launched into the clouds from a human cannon ball as her friends wait to catch her on a trampoline a few hundred metres away from the stately home.
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