Agency: Adam & Eve
Who knew shopping centres had such a magnetic pull? This new TV spot for Europe's biggest shopping centre has the capital's fashion-conscious flapping their way to the west London shopping mecca.
An etheral glow luminates the 'moths' as they float over London to the shopping centre, or 'beacon of light' in this £6m ad by Adam & Eve.
The TV spot, the most expensive ever for a shopping centre, ends with the strapline 'Shopping in a new light.'
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