ADVERTISING CAMPAIGNS

Specsavers 'Alibi'

Agency: Crispin Porter + Bogusky/Specsavers Creative

Client: Specsavers

Good cop/bad cop scenarios seem quite popular at the moment (see Haribo’s latest commercial), but this one scores extra points for authenticity.

LA actors Paul Hungerford (Frank), Beau Billingslea (Lieutentant Quinn) and Dennis Napolitano (tough cop Reliani) play the cops on a set built for the film Zodiac, in Los Angeles.

The ad was created in house by Specsavers creative team Neil Brush and Simon Bougourd filmed by celebrated Bourne-trilogy DoP, Oliver Wood.

Specsavers creative, Simon Bougourd, said: “We wanted to give the commercial the authentic look and feel of an American cop movie. Filming the ad on set in LA with Hollywood actors has enabled us to create a miniature film that looks and sounds completely convincing.”

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