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ADVERTISING CAMPAIGNS

Bondage for Freedom

Agency: Quiet Storm

Client: Bondage For Freedom

An Orwellian sense of paranoia permeates this cinema campaign from Quiet Storm to highlight to work of creative collective Bondage For Freedom.

The campaign coincides with the release of the new film In Prison My Whole Life, starring Snoop Dogg and Angela Davis which chronicles the life story of Mumia Abu-Jamal, a Black Panther and radical journalist arrested for the murder of a police officer in Philadelphia in 1981. Despite claiming he was innocent, Abu-Jamal has been awaiting execution ever since.

The cinema spot shows a man living in an Orwellian 1984 type nightmare scenario who is trying to escape from having his lip prints taken like fingerprints, before being taped at the mouth and hooded.
 
The ad was written by Quiet Storm creative Neal Colyer who directed the spot through Quiet Storm Films. He said, “the loss of personal freedom is always a concern. By painting a dark picture of where we may end up if we don’t fight and support freedom, we may just highlight to all not to take freedom for granted”.

Charity Bondage for Freedom is a collective of creative thinkers with the goal to provide a free creative service for organisations that are fighting for human or environmental rights was set up by Coco der Mer founder Sam Roddick. 

What do you think? Write your review below and you could win a bottle of champagne in our 'Review of the Month' competition.

AJR
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