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Crisis print campaign

Agency: The Gate

Client: Crisis 

Homeless charity Crisis has sprung into action over the economic crisis by launching a campaign asking people not to forget homeless people in the financial down turn.

The Crisis campaign, conceived by The Gate, highlights the fact that demand for its services is likely to increase dramatically with the credit crunch.
The print campaign aims to remind people that anyone could become homeless. The charity claims we are all only a maximum of four life changes away from the threat of homelessness

The ads, which will run tomorrow and Wednesday in the Guardian, Independent, Times, London Paper, Daily Telegraph and City AM, also highlights the fact that increased demand for the Crisis’s services comes at a time when fewer people will be able to support the charity.

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