The latest promotional tie-up for the James Bond adventures, Quantum of Solace, has hit the screens for Sony high definition TV.
Created by Fallon, the TV spot features exclusive footage of Bond star Daniel Craig being stoic in the face of a barrage of explosions.
The commercial ends with a close up of Craig’s battered face and the strapline “Bond. In Sony high definition.”
Ther campaign will run on TV and cinemas and print and will be shown in where Sony products are shown.
Sony is also launching a 007 Sony Vaio laptop called Bond Z series.
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