Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Timberland 'Friends'

Agency: Leagas Delaney

Client: Timberland 

Timberland has released the second of three adverts to support its Earthkeepers collection.

The TV, print and online campaign will highlight the collection of environmentally conscious footwear and apparel and Timberland’s environmental values.

The 30-second 'Friends' depicts two hikers – one wearing Timberland’s eco-conscious Earthkeepers boots and the other wearing non-descript footwear – enjoying the outdoors.  As the duo treks through the wilderness, the hiker wearing Timberland boots is spared nature’s wrath while his friend is not.

Elliot Moss, managing director of creators Leagas Delaney said, "We believe the use of humour connects the outdoor experience with the brand’s commitment to environmental values in a way that is relevant and engaging to consumers."
 
As part of the campaign, print ads will run as inside-cover, tri-fold placements in men’s lifestyle magazines. 

The print ad, called “Invitation to Attack,” features real-life outdoor hero Jeff Kosoff, and the first half of the true story of his potential attack by a pack of wild dogs.  The print ads will draw the reader to www.timberlandonline.co.uk to discover the outcome of Kosoff’s personal story. 

The Earthkeepers campaign hopes to inspire customers to rethink their attitude to the environment. The Earthkeepers project also includes retail promotions whereby Timberland will plant a tree on behalf of it’s customers, a network of online social networking tools and company service days Serv-a-palooza and Earth Day where Timberland employees engage with community green projects where they live and work.

Write your review below and you could win a bottle of champagne in our 'Review of the Month' competition.

Respond by logging in or signing up to post a comment.

AJR
coupons viagra viagra discount coupon coupons for prescription medications
viagra discounts coupons viagra coupons printable coupon for free viagra
after abortion printable discount coupons abortions clinics
abortion pics after an abortion abortion laws by state
forest laboratories patient assistance what is the generic for bystolic generic bystolic
prescription discount coupons outbackuav.com coupons for drugs
prescription card discount open cialis coupons from manufacturer
prescription drug coupons cialis coupons from lilly discount card for prescription drugs
doxycycline for dogs uk doxycycline for dogs uk doxycycline for dogs uk
abortion clinics in birmingham go how to get an abortion pill
coupon cialis open free prescription drug cards
pletal 50 pletal 50 mg pletal y anestesia
cyklokapron wiki cyklokapron cyklokapron
prescriptions coupons link online cialis coupons
coupons for cialis printable thestickybeak.co.uk cialis.com coupon
coupons prescriptions adlerhohenems.com cialis discounts coupons
free cialis samples coupon coupons for prescription drugs coupons cialis
cialis manufacturer coupon 2016 free cialis coupon 2016 cialis coupon card
cheap abortion pill albayraq-uae.com abortion clinics in houston tx
buy abortion pill abortion pill is murder abortion pill cost
priligy hinta community.vitechcorp.com priligy 60 mg
nootropil 800 g nootropil review nootropil
prescription transfer coupon coupons for prescription medications lilly cialis coupon
buy abortion pill abortion pill pictures reasons for abortion pill
abortion pill process abortion pill complications articles on abortion pill
naltrexone rapid detox alcohol implant does vivitrol stop withdrawals


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria