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ADVERTISING CAMPAIGNS

Diet Coke

Agency: VCCP

Client: Coca-Cola Great Britain

He's back - the Diet Coke 'Hunk'!

This advert is a truly international affair.

The 'Hunk' is played by Francois Xavier, a Frenchman and the ad was shot entirely in Buenos Aires in late December.

Interestingly, the soundtrack, 'I just wanna make love to you' was re-recorded by Jocelyn Brown.

According to the PR, “The ad celebrates female friendship, communication and camaraderie.”

We say it’s all about oggling and eye-candy.

Heads down ladies and back you to your work!

AJR
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