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ADVERTISING CAMPAIGNS

Editor's Pick. IBM 'Fight Carbon'

Agency: Ogilvy

Client: IBM

Clean graffiti might sound like an oxymoron but the art of scrubbing filthy walls to create thought-provoking images has been used to show how you can cut your carbon emissions and costs at the same time.

Three short videos for IBM’s ‘Fight Carbon’ campaign show an grafitti artist scraping black soot off dirty walls to illustrate the business advantages of cutting carbon and going green when regulation, costs and business development are increasingly on the agenda.

The graffiti was even created in an environmentally safe way- after each mural was created the entire site was cleaned with water, leaving no trace of the work except for on film.

The films, which were shot in locations in Toronto Canada including an abandoned subway station, arooftop parking lot and a tunnel, have been posted across the internet on social networking sites such as Facebook to reach as wide an audience as possible.

Creators Ogilvy are also using social media to further the reach of the campaign via personal blogs like this. More information on the campaign can be found here.

 

AJR
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