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Editor's Pick. EasiSingles Cheese Slices 'Cloud Boy'

Agency: Chemistry Ireland

Client: Kerry Foods

Post production: Finish

Despite sounding like a dating agency, EasiSingles Cheese Slices has chosen a cosy tone for its latest advertising push.

With a dark and stormy rain cloud hanging over his head, a little boy is cheered up by his loving mother making him cheese on toast.  As he eats the cloud disperses and the sun comes out.

The clouds were created by post-production company House of Curves using maya fluids and supplied in multiple layers with each one being graded, tracked and completed in flame.

Visual effects producer Steve Murgatroyd said, “It was very challenging to convincingly comp clouds into the interiors as they obviously don’t occur there in reality. The little boy’s acting was so good that there was no chance of the cloud upstaging him!

Our job was to ensure the cloud didn’t detract from the little boy’s performance or take anything away from what was caught in camera.”

AJR
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