Agency: Beattie McGuinnes Bungay
Client: Thomson and First Choice
Set in a travel agents, the advert features both First Choice and Thomson staff highlighting the message that they can offer free and impartial advice to all travellers – no matter who they have booked with.
“Over the last few weeks, we have helped to repatriate over 11,000 people who booked with XL,” says head of brand strategy, Andrew Laurillard.
“It is vital that consumers hear from industry leaders at times such as these. With this new ad campaign, we are leading by example”.
The ad will air for one week during popular television shows such as The Bill, X Factor, My Name Is Earl, Celebair, Wire in the Blood, Greys Anatomy, Supernanny, All Star Family Fortunes and during several films.
“We are using the opportunity to talk to customers at the right time about the right things, with a view to adding value in these challenging times,” adds Laurillard.