Agency: M & C Saatchi
M&C Saatchi’s latest advert for Ladrokes.com aims to shake off some of the more enduring clichés about bingo by emphasising the game’s fun and appeal to men.
Liverpool is the location of choice for Ladbrokes’ latest campaign featuring giant bingo balls.
Some of the city’s most famous landmarks, including the Liver Building and St George’s Hall, are the backdrop to 180 extras rolling the giant balls, some with people inside, through deserted streets.
Eagle-eyed viewers will be able to spot over 180 bingo references including a real-life “legs eleven”, two “fat ducks” and two “fat ladies”.
Director Ben Quinn closed off busy areas of Liverpool for the advert, which will air from late September.
Ladbrokesbingo.com acquisition marketing manager Charlie Goodenough said, "This is a really exciting project for Ladbrokes Bingo and we are delighted to be bringing bingo on such a big scale to the streets of Liverpool.
"We wanted to represent the fun, exciting nature of the game and we're sure the giant bingo balls will make an impact on both Merseyside and across the country."