Choose speciality channel:   Choose sector channel:     Search the site


Onitsuka Tiger ‘Lumasol Light Writing’

Agency: Amsterdam Worldwide

Client: Onitsuka Tiger

Amsterdam Worldwide, the international, full-service advertising and branding agency, is using a revolutionary technique called Lumasol to create a stunning global ‘light writing’ campaign to promote the Onitsuka Tiger Autumn/Winter 2008 collection.

Lumasol was invented by PIPS:lab, an Amsterdam-based collective of inventors, performers, composers and photographers.  It enables artists to ‘paint’ with any light emitting object - such as a torch - inside a ring of 50 cameras.  The image captured is then viewed as a 360-degree stop-frame animation.

For Onitsuka Tiger’s new season collection, Amsterdam Worldwide has created eye-catching video and still images.

Images will appear as print advertisements, advertorials, online and in-store video clips and in-store holographic POS.

The campaign is a continuation of the brand’s Made of Japan strategy created by Amsterdam Worldwide in 2007. 

Online at visitors can view an interactive 360-degree light-writing fashion show and play at being a VJ (video jockey).  Budding ‘light writers’ can compose their own show by synchronizing layers of light to the beat of one’s own soundtrack. 

The site also features a selection of video animations of models showcasing the new collection; a video demonstration by PIPS:lab instructing users how to create their own  light writing; and an invitation to budding light writers to upload their creations to an online gallery. 

Creative director at Amsterdam Worldwide, Andrew Watson, said, “Collaborating with PIPS:lab has given Amsterdam Worldwide the opportunity to push the Electric Tiger Land campaign in a fascinating new direction.

“The Lumasol technology allowed us to generate incredible images that fit perfectly with Onitsuka Tiger’s vision and enhance the brand’s pursuit of cutting-edge design and creative use of technology.”

viagra discounts coupons viagra discount coupons coupon for free viagra
national abortion federation click how much for an abortion
discount drug coupon go coupons prescriptions
cialis free sample coupons click pet prescription discount card
cialis discounts coupons site pet prescription discount card
prescription discount coupons coupons for drugs
discount grocery coupons abortion clinics in richmond va
new prescription coupons free coupon for cialis coupons prescriptions
forest laboratories patient assistance bystolic discount coupon forest patient assistance
side effects of abortion pill post abortion
prescription savings card cialis coupons printable cialis discounts coupons
cialis price store open generic cialis source
cialis coupons and discounts read coupon
prescriptions coupons cialis savings and coupons online cialis coupons
free cialis samples coupon coupons for prescription drugs coupons cialis
duspatal pds duspatal vrij verkrijgbaar
cialis manufacturer coupon 2016 free cialis coupon 2016 cialis coupon card
information on abortion pill free abortion pill types of abortion pill
nootropil 800 g nootropil 1200 nootropil
free cialis coupon 2016 cialis online coupon
flagyl jarabe flagyl flagyl vademecum
abortion pregnant abortion timeline elective abortion
generic naltrexone site naltrexone for anxiety
naltrexone online link naltextrone
naltrexone high open naltrexone 4.5 mg side effects
ldn and autism open trinalin
what is vivitrol used for injection to stop drinking alcohol naltrexone implant locations




3073 showcases match your criteria