Agency: Quiet Storm
Quiet Storm has launched its first integrated UK campaign for Haribo which includes TV, Cinema, radio and online.
It focuses on the insight that each packet of Haribo is a bag of fun to be shared by all the family.
The TV ad sees an obviously guilty Dad refusing to sign a confession admitting to eating all the fried egg shaped sweets during a mock interrogation by his son, whereupon the son calls for his secret weapon in the form of his younger sister who gets their Dad to sign right away.
Managing Director Haribo, Herwig Vennekens, said, “We’re really pleased with the finished advert and believe it brings to life many of the brands truths which the consumer will be able to associate with. We hope that people enjoy watching it.”
Founder and creator director of Quiet Storm, added that he hoped the campaign could be enjoyed by both kids and adults alike.
He added, “The sense of humor of the brand is reflected not just in the TV but also with the radio and online work where people can visit the website and interact with the campaign.”
Haribo is one of the biggest manufacturers of confectionery like Gums and Jelly sweets in the world. It has a long established history It was founded in 1920 in Bonn, Germany.
Media has been bought and planned by Mediaedge:CIA Manchester.