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ADVERTISING CAMPAIGNS

Sugababes ‘The Girls’

Agency: Partizan/Finish

Client: Universal Records

Sound familiar? The Sugababes have reworked one of the most popular advertising soundtracks of the past 12 months, to release as their new single.

Used to front the current ‘Here Come The Girls’ campaign for Boots, from Mother, the pop princesses’ version adds a raw and modern twist to the 1940’s classic by Ernie K Doe. The song will be featured on their eagerly awaited sixth album.

Directed by Partizan’s Daniel Wolfe, with post-production from Finish whiz kid Byron Wooffindin, the work marks a move away from their more glossy previous promos

It shows the girls dancing and singing in a gritty, urban, underground club, constructed with cage-like iron bars and bright spotlights revolving around them.
 
Byron conformed the promo in Smoke and completed all beauty work using Flame.

Wooffindin explained, "When shooting music promo's you don’t have much time to set your shots, so in the post production stages you might need to tidy these up and embellish areas. On this Sugababes promo I used Flame to help tidy up shots where ever possible."

Ladies and gentlemen, we fear this is a hen party classic for the future.

AJR
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