Client: Nivea Visage
Nivea Visage and their experiential agency Sledgehave launced a ‘The Face Experts’ campaign – to take place in shopping centres nationwide through September, October and November.
The activity will engage visitors within a spa like environment and challenge them to understand their own skin.
The concept incorporates a reception area with the complete product range of 43 Nivea Visage products housed within a clear glass display, inviting guests to enter the consultation area where a Nivea Visage expert will diagnose their skin type.
The one-to-one consultation area is designed to feel personal, pampering and inviting. Each expert will have a stylish chair and table with a laptop to use to take the consumer through the skincare profiling questions, and a specialist lamp to take a look at their skin. Visitors will then be matched to a tailored product most suitable to their skin type with free samples to take away.
Consumers attending the stand with any newly purchased item from the Nivea Visage range will be entered into a competition - the top prize being a relaxing luxury weekend holiday to Dubai incorporating a trip to the Nivea House Spa.
Senior brand manager on Nivea Visage, Nicole Goodwin, said “ The ‘face expert’ roadshow is a very exciting project as this is the first time Nivea Visage has showcased all of its sub-brands under one activity to deliver a very personalised experience to every consumer that comes to visit us.
“The objective is to communicate to the consumers that we are experts in facial skincare offering a variety of different fantastic ranges that will fulfil all their needs in an accessible yet aspirational way.”