Agency: Quiet Storm
Client: Red Stripe
Quiet Storm has created a new integrated campaign for Diageo lager brand Red Stripe consisting of TV, print, online and experiential communications.
Breaking in Jamaica , the new work focuses on a group of entrepreneurial and creative friends who buy a run down car lot and turn into an open air night club for them and their friends to enjoy. The ad finishes on the new end line “bRedren”.
The TV ad was shot in Miami and was written and art directed by Trevor Robinson and Neal Colyer with the ad being directed by Trevor Robinson through Quiet Storm Films.
Darren Thomas, MD Quiet Storm said, “A client like Diageo demands brilliant advertising and we believe our new Red Stripe campaign will be both successful and memorable.”
Desnoes and Geddes first starting brewing Red Stripe in Kingston Jamaica in 1928. In 1993 Desnoes and Geddes became part of Diageo who distribute and license the brand globally. In the UK Wells & Young hold the license.
Today Red Stripe is one of the fastest growing beers in the US and is enjoying strong international growth.