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De Montfort University ‘I Choose’

Agency: Michon

Client: De Montford University

This new TV ad from Michon aims to promote the creativity of the De Montfort University in Leicester without alienating the more 'professional' courses.

It follows the creation of the university’s  2009 undergraduate print advertising and prospectus' design, starring the students themselves.
Michon used the same DMU students in the TV advertisement as in the rest of the campaign and shot the advertisement over two nights on the University grounds.

Launched at the start of September, the advert will be running intermittently over the two-year period of the campaign.
Following the campaign's production, Michon has also secured further projects including open day concepts and eight faculty brochures.

Bespoke photography used in the concept is also being used in the University's billboard advertisements and other promotional materials.


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