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Editor’s Pick. Pot Noodle ‘ Wool Boy’

Agency: AKQA

Client: Pot Noodle

Taking a playful stab at ‘superfoods’ the latest work for Pot Noodle shows how the snack meal has transformed loyal consumers into super-humans with freak powers and bizarre appearances.

A 1980s news report from ‘Northern Eye’ that appears to have been been ripped from VHS has been leaked to The Sun online.

The local news report features Gary Booth, a teenager claiming that his love for ‘Lamb Hot Pot’ Pot Noodle has resulted in sheep-like wool growing all over his body.
 
Following the ‘discovery’ of this video, news reports suggest that more Pot Noodle-lovers are finding their lives changed forever by eating different flavours of the snack.

The Sun channel hosts six more recent stories with supporting images. Each of these bizarre effects is related to a specific flavour: e.g. a former geek put on ten stone of muscle and turned bright red after trying to butch up on a diet of ‘Beef & Tomato’ Pot Noodle snacks.
 
Pot Noodle is hoping that the humorous content will get the brand talked about amongst the target audience of 18-24 year-old British youths. 
 
Traffic will be driven by ad copy placements around The Sun, YouTube and various blogging sites.
 
Marketing Manager Chrysalis brands of Unilever UK, Cheryl Calverley, said, “As well as being highly entertaining, we think the ‘super’ food film has high talkability value and hope our audience will relish the opportunity to share it with their mates.”
 

AJR
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