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Levi’s 501 ‘ Secrets and Lies’

Agency: BBH

Client: Levi’s

Levi’s have launched a news series of films as part of  a global relaunch of its 501 brand.

Created by BBH, four executions hit the US and Asian markets, before reachin UK shores.

In ‘Secrets and Lies’ a couple confess their pick up lines are all a pack of fiction as they shed their clothes on their way to the bedroom.

Sound familiar? Like we all haven’t tried to paint ourselves a little rosier when trying to get some one in the sack?

Other executions include ‘ First Time’ where sexual tensions are heightened as a young couple get undressed before their first time.... jumping off a pier.

Meanwhile in ‘Guitar’ a man makes his quick exit ‘the morning after’.

AJR
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